Mom first.
Storyteller always.
I'm Archana Kumar Singh — a Hindi-and-English speaking parenting creator from India, raising two kids and posting from real life since 2019.
My feed is part recipe book, part real-mom journal, part nature-photography album, part loud advocacy for the causes I believe in — Save Tiger and Namami Gange have their own dedicated highlights.
Reels that travelled.
A case study, in numbers.
What a recent collab actually delivered — beyond reach.
Took a baby-skincare launch from "interesting" to sold out with 12K Indian moms.
The brand wanted authentic mom-voices for a fragrance-free baby lotion launch. After a 14-day home trial on my younger one, I shot a Reel showing real-skin texture + my honest review (including what I'd change), then 3 supporting Stories with a poll: "What's your biggest worry about kid skincare?"
Deliverables: 1 Reel + 3 Stories + 1 Carousel + UGC cutdown for their channels
What people say.
Follower DMs and brand-side notes — the kind of feedback that turns a one-off post into a long collab.
"Archana's recipe reels saved my school-morning routine. Her 5-minute paratha hack is now a weekly ritual in my house."
"She told me what she didn't like about the moisturizer too. That honesty is rare — and I bought it anyway."
"Her 'My smarty' highlight feels like watching my niece grow up. I check it more than my own family WhatsApp."
"Beautiful sarees, even more beautiful storytelling. The Hindi-English flow feels like a chai-time call with a cousin."
"Authenticity is hard to fake — Archana's voice reads like a friend, not a brand spokesperson. Exactly why we book her."
"She delivered a 14-day brief in 9 days. Draft needed almost no notes. Repeat-collab approved."
"Started with the Save Tiger highlight, stayed for the recipes, ended up buying what she recommended. That's a complete funnel."
"First time we worked with a 12K-tier creator and she outperformed two larger influencers on saves and DMs. Sold."
Active partnerships.
Active campaigns I lend my voice to — the kind of brand-safe storytelling sponsors look for.
Brand questions, answered.
Do you accept barter or product-only collabs?
For products under ₹5,000 in value, sometimes — with reduced deliverables (story-only). Otherwise paid only. Honest review = honest commercial.
How do you handle exclusivity?
Default: none. Category exclusivity (no competing brand for X days) is +25% on the package. Full-brand exclusivity is custom-quoted.
Can my team see drafts before posting?
Yes — every paid post goes to you for review. Two rounds of revisions are included; additional revisions are ₹2,000 each.
What about ASCI / disclosure compliance?
Every paid post uses the Instagram Paid Partnership tag and visible #ad / #sponsored. I follow ASCI's Influencer Guidelines without exception.
Do you share campaign reports?
Yes — within 7 days of going live, you get a screenshot pack of Insights and a short narrative.
Where do my kids appear?
I do show my kids in age-appropriate ways. I never share their school, location, or full names. Brands featuring my kids must agree to a brief image-rights addendum.
Have a brief?
Let's create.
Pitch a campaign, send a product, or ask for the full media kit. The chatbot below sends straight to my inbox — I reply within 24 hours.